A New Manager at Whirlpool Creates a Plan for Each

question 114

Multiple Choice

A new manager at Whirlpool creates a plan for each major product line (large appliance and small appliance) to execute in the following year. This plan is likely a(n) :

• A)product line plan
• B)recurring marketing plan
• C)annual marketing plan
• D)short term plan

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Definitions:

Pragmatic

Concerned with practical considerations or consequences in decision-making or communication, focusing on effective and sensible approaches.

Relativistic

Pertaining to the view that concepts such as moral values and truth are not absolute but are relative to the perspectives or cultures from which they originate.

Autonomous

Describes entities or individuals that are self-governing, self-directing, and capable of making decisions independently from others.

Dualistic

Pertaining to an understanding or philosophical view that involves two distinct and often opposing concepts or entities.