Which of the Following Is an Advantage Inherent in the Use

question 199

Multiple Choice

Which of the following is an advantage inherent in the use of market-product grids?

• A)A market-product grid identifies potential advertising appeals.
• B)A market-product grid highlights potential synergies.
• C)A market-product grid identifies potential supply-chain opportunities.
• D)A market-product grid shows potential revenue losses caused by cannibalism.

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Definitions:

Points of Difference

Unique features or benefits of a product or service that set it apart from competitors in the eyes of consumers.

Brand Authenticity

The extent to which a brand is perceived as genuine, reliable, and true to its values, ethics, and promises to its consumers.

Poseur Brand

is a brand that attempts to project a certain image or status without genuine substance or authenticity to back it up.

Brand Improvisation

The ability of a brand to adapt spontaneously to changing market conditions or customer needs without losing its core identity.