Quaker Took Its Instant Oatmeal and Added Dinosaur Eggs, Which

question 50

Multiple Choice

Quaker took its Instant Oatmeal and added Dinosaur Eggs, which have colourful creatures that appear when boiling water is added. Research shows that children who would not eat plain oatmeal (defined as a new segment) are extremely attracted to the product, which Quaker views as basically the same as its standard Instant Oatmeal. From Quaker's viewpoint, this is a __________strategy.

• A)diversification
• B)market penetration
• C)market development
• D)product penetration

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Definitions:

Cognitive Perspective

A psychological approach that focuses on the mental processes involved in knowing, including thinking, memory, problem-solving, and language.

Gestalt Psychologists

Psychologists who study how people integrate and perceive sensory information into meaningful wholes, emphasizing the importance of context and the whole pattern over the sum of its parts.

Humanistic Psychology

The school of psychology that focuses on the uniqueness of human beings and their capacity for choice, growth, and psychological health.

Psychoanalysis

A therapeutic approach and theory of psychology developed by Sigmund Freud that aims to treat mental disorders by investigating the interaction of conscious and unconscious elements in the mind.