Which Marketing Strategy Is at Risk of Having R&D Resources

question 95

Multiple Choice

Which marketing strategy is at risk of having R&D resources too spread out?

• A)full coverage
• B)product specialization
• C)market specialization
• D)selective specialization

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Definitions:

Short Run

The short run is a period in economics where at least one factor of production is fixed, limiting the adjustments a firm can make to its inputs.

Average Variable Cost

The total variable cost divided by the quantity of output produced; it shows the cost of producing one more unit of output.

Short Run

A period in which at least one input in the production process is fixed, limiting the ability of the firm to adjust production.

Competitive Firm

A business operating in a market where it has little to no influence over the price of its product or service due to competition.