Each of the Following Statements About Magazines as an Advertising

question 155

Multiple Choice

Each of the following statements about magazines as an advertising medium is true EXCEPT:

• A)The cost of national magazine advertising is higher than comparable radio advertising.
• B)Magazines tend to be saved by the purchaser, so companies are generally limited to ads that call for an immediate customer response.
• C)Magazines have distinct profiles for well-defined target audiences.
• D)Some nationally distributed magazines publish regional or metro editions to reduce the cost of ads and wasted coverage.