For Marketers, the Primary Objective of Coupons Is To

question 203

Multiple Choice

For marketers, the primary objective of coupons is to:

• A)encourage new product trial.
• B)increase trial and retaliate against competitor's actions.
• C)encourage present customers to buy more, and minimize brand switching behaviour.
• D)stimulate demand.

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Definitions:

Arms Control

Measures aimed at controlling the development, testing, deployment, and proliferation of weapons, especially nuclear weapons, to reduce the potential for armed conflict and promote international security.

Pros and Cons

The advantages and disadvantages of a particular decision, course of action, or situation, considered to help make a more informed decision.

Groupthink

A psychological phenomenon occurring within a group of people, in which the desire for harmony or conformity results in an irrational or dysfunctional decision-making outcome.

Fake Electric Shocks

A method used in psychological experiments where participants are led to believe they will receive or have received electrical shocks, when in fact no such shocks are actually administered.