For Marketers, the Primary Objective of Sweepstakes Is To

question 151

Multiple Choice

For marketers, the primary objective of sweepstakes is to:

• A)encourage present customers to buy more; minimize brand switching behaviour.
• B)increase trial and retaliate against competitors' actions.
• C)generate store traffic.
• D)encourage new product trial.

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Definitions:

Explanatory Processes

Systems or methods used to clarify or understand the reasons behind phenomena or results.

Leadership Context

Pertains to the circumstances, environment, or situation that influences or shapes leadership styles and effectiveness.

Collective Identity

The shared sense of belonging to a group that influences one’s sense of self in relation to others within the same group.

Social Justice

An ideal condition in which all members of a society have the same basic rights, protection, opportunities, obligations, and social benefits.