The Beef Council Promotes a Series of Ads in Which

question 32

Multiple Choice

The Beef Council promotes a series of ads in which the tag line is "Beef-it's what's for dinner." The purpose of these ads is to encourage the audience to eat more beef. This type of ad is a _________ _.

• A)pioneering institutional ad
• B)reminder institutional ad
• C)product ad
• D)competitive institutional ad

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Definitions:

Coagulation

Process of changing from liquid to solid, especially of blood; formation of a blood clot.

Chemotaxis

The act of an organism or cell moving towards or away from a chemical signal.

Diapedesis

Passage of blood or any of its formed elements through the intact walls of blood vessels.

Margination

The process by which leukocytes move to the periphery of blood vessel walls in response to inflammation or infection.