Air Canada Tracks a User's Online Activity Using Cookies and Sees

question 196

Multiple Choice

Air Canada tracks a user's online activity using cookies and sees that they are searching for 'beach destinations - Cuba.' Working with their advertiser, the next time that user logs in, they see a banner ad for Air Canada Vacations and Air Canada
Flights. This is an example of online:

• A)personal intrusion
• B)following ads
• C)advertising customization
• D)behavioural advertising

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Definitions:

Attitudes

Established ways of thinking or feeling about someone or something, typically reflected in a person's behavior.

Social Psychologist

A professional who studies how social influences affect individual behavior and mental processes.

Communication

The process of transferring information, thoughts, and feelings through verbal or non-verbal means.

Morale

The confidence, enthusiasm, and discipline of a person or group at a particular time.