The Percentage of Households in a Market That Are Tuned

question 3

Multiple Choice

The percentage of households in a market that are tuned to a particular television show or radio station is referred to as:

• A)Gross rating points
• B)Rating
• C)Reception rate
• D)Target audience reach

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Definitions:

Grapevine

A casual communication system inside a company, frequently the source of rumor dissemination and non-official news.

Rumour

An unverified belief that is in general circulation.

Designer Fashions

High-end, often luxury clothing and accessories created by prominent or emerging fashion designers.

Credentials

Qualifications, certificates, or evidence of one's background, and abilities, usually for professional purposes.