For Marketers, the Primary Objective of a Deal Is To

question 63

Multiple Choice

For marketers, the primary objective of a deal is to:

• A)increase trial among potential customers as a retaliation against competitors' actions.
• B)extend a product's life cycle.
• C)encourage present customers to buy more, which should minimize brand switching behaviour.
• D)encourage new product trial.

---

Definitions:

Gender Role Orientation

The societal norms and expectations regarding the behaviors, activities, and roles considered appropriate for males and females.

Inborn Tendencies

Natural predispositions or instincts that individuals are born with, influencing their behaviors and reactions.

Uncertainty Avoidance

A societal characteristic identifying how much ambiguity and unpredictability is accepted by a culture.

Job Mobility

The ability or ease with which an individual can move to different job roles or employment opportunities.