Each of the Following Statements About Magazines as an Advertising

question 155

Multiple Choice

Each of the following statements about magazines as an advertising medium is true EXCEPT:

• A)The cost of national magazine advertising is higher than comparable radio advertising.
• B)Magazines tend to be saved by the purchaser, so companies are generally limited to ads that call for an immediate customer response.
• C)Magazines have distinct profiles for well-defined target audiences.
• D)Some nationally distributed magazines publish regional or metro editions to reduce the cost of ads and wasted coverage.

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Definitions:

Resell

The act of selling an item or property that one has previously bought, often to realize a profit or recover an investment.

Prop

An object used on stage or in film to enhance the setting, character portrayal, or storytelling.

Mitigate Loss

The requirement for a party suffering loss to take reasonable action to minimize the amount of loss suffered.

Fundamental Breach

A serious violation of a contract that allows the affected party to terminate the agreement and seek damages.