Automobile Advertising Is Likely to Follow Which Strategy

question 137

Multiple Choice

Automobile advertising is likely to follow which strategy?

• A)Pulse schedule.
• B)Blitz schedule.
• C)Drip schedule.
• D)Turnover schedule.

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Definitions:

Nostalgia

A sentimental longing or wistful affection for the past, typically for a period or place with happy personal associations.

Antagonism

Opposition or active resistance against something; in pharmacology, it may refer to a substance that interferes with or inhibits the physiological action of another.

Price Changes

Adjustments made to the selling price of goods or services in response to market demands, cost of production, or competitive landscape.

Fad Appeal

Marketing strategies that seek to capitalize on a trend or craze among consumers, often with products that may have short-lived popularity.