GE States That They Would Like to Capture 10 Percent

question 138

Multiple Choice

GE states that they would like to capture 10 percent of the reverse osmosis water treatment market and budgets their marketing activities accordingly. GE is using which strategy?

• A)competitive parity budgeting
• B)objective and task budgeting
• C)all-you-can-afford
• D)percentage of sales budgeting

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Definitions:

False Claims

Assertions or statements made that are not true, often used in legal contexts to denote fraudulent or misleading information.

Advertisements

A form of marketing communication used to promote or sell a product, service, or idea.

Major Organic Product

The principal substance formed from an organic chemical reaction, often emphasized in contexts where multiple products are possible but one predominates.

Organic Reaction

A chemical reaction involving organic compounds where the carbon atoms are restructured, leading to the formation of new substances.