Examlex
Colgate moved from brand management (Colgate toothpaste) to category management (toothpaste product line) . Under Colgate's new system, a category manager would have:
Individual Productivity
The rate or efficiency at which an individual can produce outcomes or complete tasks, often in a work or academic setting.
Ordinary People
Refers to average individuals in society who are not distinguished by wealth, position, or special achievements.
Agents of Destruction
Refers typically to factors or entities that cause significant harm or damage, whether physically, psychologically, or environmentally.
Groupthink
A psychological phenomenon that occurs within a group of people in which the desire for harmony or conformity in the group results in an irrational or dysfunctional decision-making outcome.
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