Coca-Cola Uses Cookies to Record and Understand a User's Web-Browsing

question 49

Multiple Choice

Coca-Cola uses cookies to record and understand a user's web-browsing habits and interests. They then use this information to decide which advertisements you see on a given webpage, to ensure they are most aligned with your interests. The concept is
Called:

• A)social targeting
• B)behavioural targeting
• C)online targeting
• D)habitual targeting

---

Definitions:

Unity

The state of being united or joined as a whole, often used in various contexts to denote harmony and agreement among members of a group or between entities.

Coefficient of Price Elasticity

The coefficient of price elasticity measures how much the quantity demanded of a good or service changes in response to a change in its price, indicating its price sensitivity.

Price Elasticity

A measure of how much the quantity demanded of a good responds to a change in the price of that good, expressed as a percentage change.

Quantity Supplied

The quantity of a product or service that suppliers are prepared to offer for sale at a specific price within a defined timeframe.