While Searching BuzzFeed as a Break from Studying for an Upcoming

question 110

Multiple Choice

While searching BuzzFeed as a break from studying for an upcoming marketing exam, you came across a "sponsored post" by Colgate that highlighted the "Top 20 non-traditional ways to use toothpaste." This sponsored post is an example of:

• A)Direct sales
• B)Direct marketing
• C)Public service announcement
• D)Publicity

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Definitions:

Content Marketing

A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience.

Relevant

Describes something that is closely connected or appropriate to the matter at hand.

Profitable Audience

A segment of consumers that generates a significant amount of revenue for a business, making them a primary target for marketing efforts.

Social Media

Platforms and technologies enabling the creation, sharing, and exchange of information and ideas in virtual communities and networks.