Which of the Following Statements About Sales Tests Is True

question 13

Multiple Choice

Which of the following statements about sales tests is true?

• A)In a sales test, respondents are asked questions to measure changes in their attitudes after an advertising campaign, such as whether they had a more favourable attitude toward the product advertised.
• B)With sales tests, a question such as, "What ads do you remember seeing yesterday?" is asked of respondents without any other prompting to determine whether they saw or heard advertising messages.
• C)With sales tests, additional product information, product samples, or premiums are offered to an ad's readers or viewers, and ads generating the most inquiries are presumed to be the most effective.
• D)Sales tests involve studies such as controlled experiments and consumer purchase tests to measure actual purchases.

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Definitions:

Stock Dividend

A dividend payment made in the form of additional shares rather than cash.

Par Value

The face value of a bond or the stated value of a stock; does not necessarily reflect market value.

Capital Lease

A lease agreement that is recorded as an asset on the lessee's balance sheet because it effectively transfers the risks and benefits of ownership from the lessor to the lessee.

Lease As Purchase

An agreement where the lessee has the option or obligation to purchase the leased asset at the end of the lease term.