In the Hierarchy of Effects, Awareness Is Defined As

question 19

Multiple Choice

In the hierarchy of effects, awareness is defined as:

• A)the consumer's ability to recognize and remember the product or brand name.
• B)an increase in the consumer's desire to learn about some of the features of the product or brand.
• C)the consumer's appraisal of the product or brand on important attributes.
• D)a favourable experience on the first trial, resulting in the consumer's repeated purchase and use of the product or brand.

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Definitions:

Wagner Act

A foundational piece of U.S. labor law enacted in 1935 that established the rights of workers to form unions and engage in collective bargaining.

Theory Y

A management notion that assumes employees are inherently motivated and enjoy their job duties.

McGregor

Douglas McGregor, an influential management thinker best known for his Theory X and Theory Y, which describe two contrasting models of workforce motivation and behavior.

Pareto Analysis

A statistical technique in decision-making used for the selection of a limited number of tasks that produce significant overall effect.