Which of the Following Statements About Executing and Evaluating the Promotion

question 85

Multiple Choice

Which of the following statements about executing and evaluating the promotion program is true?

• A)The ideal IMC program does not need any evaluation if it is executed according to plan.
• B)Most IMC programs rely on post-tests and use no pre-tests.
• C)The most sophisticated pre-tests and post-tests have been developed for advertising.
• D)The most sophisticated pre-tests and post-tests are used with public relations.

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Definitions:

Vicarious Learning Experience

Learning that occurs by observing the actions and consequences of others' behaviors rather than through direct experience.

Modelling

Tendency for a person to reproduce the actions, attitudes, and emotional responses exhibited by a real-life or symbolic model. Also called observational learning.

Social Loafing

A reduction in individual effort when working on a collective task (one in which our outputs are pooled with those of other group members) compared with working either alone or coactively (our outputs are not pooled).

Situation Comedies

A genre of comedy television programs that revolve around a fixed set of characters in a relatively consistent setting, often focusing on humorous situations.