Which Promotional Mix Alternative Has the Advantage of Allowing the Seller

question 202

Multiple Choice

Which promotional mix alternative has the advantage of allowing the seller to see and/or hear the potential buyer's reaction to the message?

• A)sales promotion
• B)personal selling
• C)advertising
• D)public relations

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Definitions:

Promotional Allowances

A reduction in price or the provision of added value in goods or services given to retailers or customers, often as an incentive for bulk purchases or promotional activities.

Customer Discrimination

The unfair or prejudicial treatment of customers based on personal characteristics, rather than on the merit of the customer or the customer's needs.

Minimizing Union Control

Strategies or practices implemented by companies to reduce the influence and power of labor unions in workplace decisions and policies.

Legal Fees

Legal fees are charges for the advice and services provided by lawyers, including consultation, representation in court, and the preparation of legal documents.