Which of the Following Statements Describes the Key Difference Between

question 269

Multiple Choice

Which of the following statements describes the key difference between merchant wholesalers and agents and brokers?

• A)Merchant wholesalers take title to merchandise and agents and brokers do not.
• B)Agents and brokers only deal with consumer channels.
• C)Agents and brokers make their profits based on the sales of merchandise they own, while merchant wholesalers make profits based on fees paid for their services.
• D)Merchant wholesalers don't perform all channel functions and agents and brokers do.

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Definitions:

Market-product Grid

A matrix used to analyze market segments and product offerings, helping businesses identify opportunities for growth and development.

Product-market Segment

A specific group of customers within a broader market who share similar needs and preferences that a company targets with its products or services.

Anticipated Revenue

The expected amount of money that an organization expects to receive over a certain period, based on forecasts and historical data.

Segmentation Variable

Criteria used to divide a market into smaller, more homogenous groups of customers based on characteristics like demographics, psychographics, or behavior.