Figure 14-1 -A Variety of Terms Are Used for Marketing Intermediaries. They

question 196

Multiple Choice

Figure 14-1

-A variety of terms are used for marketing intermediaries. They vary in specificity and use in consumer and business markets. According to Figure 14-1, the term that would be used to describe the intermediary in Cell "F," would be __________.

• A)wholesaler
• B)retailer
• C)dealer
• D)distributor

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Definitions:

Motivated

Driven or inclined to act or engage in certain activities out of interest or need.

Behaviourism

An emphasis on explaining observable behaviour in terms of reinforcement schedules.

Cognitive Events

Mental operations or processes involved in perception, memory, reasoning, and problem solving.

Publicly Observable

Events or actions that are open to being seen or noticed by the general public or by a specific audience.