A Recent Innovation in Marketing Channels Whereby One Firm's Marketing

question 101

Multiple Choice

A recent innovation in marketing channels whereby one firm's marketing channel is used to sell another firm's products is called a(n) :

• A)strategic channel alliance.
• B)integrated channel alliance.
• C)dual distribution.
• D)cooperative distribution.

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Definitions:

Pitch

A presentation or proposal designed to persuade or inform an audience about a particular idea, product, or service.

Tempo

The speed at which a piece of music is played or the pace of an activity.

Eye Level

A viewpoint or camera angle positioned at the height of the observer's eyes, creating a direct and personal perspective.

Waist Level

a height corresponding to the part of the body around the waist, often used in reference to the perspective in photography or the height of furniture.