What Does It Mean When We Say Services Are Intangible

question 12

Essay

What does it mean when we say services are intangible, and how do marketers of services overcome the problems associated with intangibility?

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Definitions:

Ethical Imperative

A strong moral obligation or duty which compels someone to act in a certain way based on ethical considerations.

Rational Agents

Entities capable of making decisions based on reasoning, often in the context of economic models or artificial intelligence.

Intrinsic Worth

This refers to the inherent value that an entity has, independent of its utility or benefit to others.

Means to End

A method or action carried out for the purpose of achieving a specific goal or outcome.