Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

question 4

Multiple Choice

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. A hospital that adds valet parking when you visit a family member who is being treated there would be an
Example of:

• A)process-line extensions
• B)service-line extensions
• C)major service innovations
• D)supplementary-service innovations

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Definitions:

Proposal

A detailed plan or offer put forward for consideration or acceptance by others, typically in a professional context.

Research

The systematic investigation into and study of materials and sources in order to establish facts and reach new conclusions.

Introduction

The initial section of a document, presentation, or work, meant to give an overview or background context.

Investigation

refers to a systematic and detailed examination or inquiry aimed at uncovering facts or information about a particular subject or event.