Imagine Post Cereal Introduces a Cereal Bar Just Like the Ones

question 192

Multiple Choice

Imagine Post Cereal introduces a cereal bar just like the ones Kellogg's and Quaker already have on the market. Post has decided to promote the bars using ads without coupons and to price the bars at about the same price as the other brands. Post Cereal bars will also be distributed to the same stores as the Kellogg's and Quaker products. Which of the following barriers to new product adoption will most likely prevent the Post Cereal bars from being a successful product?

• A)economic barrier
• B)psychological barrier
• C)usage barrier
• D)value barrier

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Definitions:

Firm Offer

An offer in contract law that remains irrevocable for a certain period of time or until a specified date.

Time Period

A specific duration or span of time within which certain actions are taken or conditions apply.

Goods-in-bailment

A legal term referring to the process where personal property is transferred temporarily into the care of another, known as the bailee.

Negotiable Document

An official note that commits to paying a designated amount, either immediately upon request or at a predetermined date, with the payer's name indicated on the note.