All of the Following Are Factors That Trigger Product Repositioning

question 35

Multiple Choice

All of the following are factors that trigger product repositioning as a marketing action EXCEPT:

• A)reaching a new market due to sluggish sales in the currently targeted market.
• B)catching a rising trend due to changes in consumer preferences relative to competitive products.
• C)changing the value offered to consumers relative to competitive products by adding or deleting features.
• D)copying competitors' sales promotion strategies to increase the trial and repeat purchase behaviour of consumers relative to the firm's product.

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Definitions:

Asian-Americans

A diverse group of Americans of Asian descent, who trace their roots to various countries in Asia.

Mexican-Americans

A demographic group in the United States with Mexican ancestry, forming a significant part of the nation’s Hispanic or Latino population.