As Product Adopters, Members of the Late Majority Typically

question 221

Multiple Choice

As product adopters, members of the late majority typically:

• A)are skeptical and have below average social status.
• B)fear debt and use neighbours and friends as information sources.
• C)act with deliberation and use many informal social contacts.
• D)are leaders in social standing and have slightly above average education when compared to the other adopter classes.

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Definitions:

Equity

The amount of ownership interest in a company, typically represented by the shares held by its shareholders.

Dividends

Payments made to shareholders out of a company's earnings, distributing a portion of the profit to investors as a return on their investment.

Net Income

The company's residual earnings post all expenditures and tax deductions from the gross revenue.

External Transaction

A financial or non-financial exchange between the business and an external party, impacting the financial statements.