Introduced by Procter & Gamble in 1928, and Used by Such

question 222

Multiple Choice

Introduced by Procter & Gamble in 1928, and used by such consumer goods firms as General Foods and Frito-Lay and by industrial firms such as Intel and Hewlett-Packard, the product manager manages the marketing efforts for:

• A)those aspects of products or brands that require close fiscal scrutiny.
• B)diverse assortment of varied products or brands.
• C)a close-knit family of products or brands.
• D)all of the corporation's products or brands.

---

Definitions:

Cash Flows

The total amount of money being transferred into and out of a business, particularly regarding calculating its operating, investing, and financing activities.

Discount Rate

Utilized in discounted cash flow analysis, this rate assists in calculating the present worth of forthcoming cash flows.

Net Present Value

A calculation that compares the value of all cash inflows and outflows of a project or investment using a discount rate to present day.

Internal Rate

Often shorthand for Internal Rate of Return (IRR), this is a metric used in financial analysis to estimate the profitability of potential investments.