Since the Creation of the Hershey Candy Bar Over 100

question 119

Multiple Choice

Since the creation of the Hershey candy bar over 100 years ago, the price of chocolate has fluctuated, but the price of the candy bar has slowly risen. In fact, when the price of chocolate had dramatic price fluctuations over a three-year period, the price of a Hershey's candy bar remained the same. When the price of chocolate was very high,
Hershey's was able to maintain its profits by making the bars smaller. Hershey's engaged in:

• A)trading up.
• B)top-down marketing.
• C)downsizing.
• D)bottom-up marketing.

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Definitions:

City Field

A specific field in a database or application designed to hold city names or locations as part of an address or geographic information.

Data Type

A classification that specifies the type of data that a variable, object, or database field can hold in programming and database management.

Rename

The action of changing the name of an object, such as a file, folder, or database element, to better reflect its content or purpose.

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A navigation control in database applications that allows users to quickly move to the last entry or record in a dataset.