You Decide to Buy a New Car

question 61

Multiple Choice

You decide to buy a new car. You talk to friends about it, research mechanical specifications in Consumer Reports, test drive different makes and models, and compare prices at several dealerships. Into which classification of consumer goods would your new car purchase fall?

• A)specialty goods
• B)shopping goods
• C)unsought goods
• D)convenience goods

Understand the concept of integrated marketing communications and its focus on customer needs.

Know various pricing strategies and when to use them.

Recognize the use of odd pricing and its psychological impact.

Understand the seven-step sales process and its components.

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Definitions:

Manuscript Presentation Style

The format and guidelines for preparing a document for publication, including structure, citation style, and layout, according to specific publisher requirements.

Extemporaneous Presentation Style

A method of delivering speeches or presentations in a spontaneous manner, often with some preparation but without a full script, allowing for flexibility and adaptation.

Vocal Qualities

The characteristics of a person's voice, including pitch, volume, tone, and speed, which affect how spoken messages are received and interpreted.

Verbal Fillers

Unnecessary words or phrases, often used inadvertently in speech, such as "um," "like," or "you know," that can distract from the message.