Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

question 4

Multiple Choice

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. A hospital that adds valet parking when you visit a family member who is being treated there would be an
Example of:

• A)process-line extensions
• B)service-line extensions
• C)major service innovations
• D)supplementary-service innovations

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Definitions:

USA Patriot Act

A significant legislative act passed in 2001 in response to the September 11 terrorist attacks, aiming to strengthen national security but also raising concerns about civil liberties.

Oslo Accords

A set of agreements between the government of Israel and the Palestine Liberation Organization (PLO) in the 1990s aimed at achieving a peace process and self-government for Palestinians.

Rwandan Genocide

A mass slaughter that took place in 1994, where over 800,000 people, mostly Tutsi minorities, were killed in Rwanda by ethnic Hutu extremists.

Glass-Steagall Act

A piece of legislation passed in 1933 during the Great Depression that introduced regulations to control speculation by banks, including separating commercial banking from investment banking.