When General Foods Introduced Post Cereals with Freeze-Dried Fruits, People

question 197

Multiple Choice

When General Foods introduced Post Cereals with freeze-dried fruits, people found that by the time the fruit had absorbed enough milk, the flakes were soggy. Why did this product fail?

• A)poor execution of the marketing mix
• B)poor product quality
• C)too little market attractiveness
• D)insignificant point of difference compared to competitive offerings

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Definitions:

Conciliator

An individual, often a neutral party, who assists in resolving disputes by bringing conflicting parties together to achieve agreement or reconciliation.

Consultant

A professional who provides expert advice in a particular area such as business, education, law, regulatory compliance, human resources, marketing, finance, healthcare, or any of many other specialized fields.

Persuasion

The act or process of influencing someone's beliefs, attitudes, or behaviors through argument, appeal, or reasoning.

Coercion

The practice of persuading someone to do something by using force or threats.