Developing a Pool of Concepts as Candidates for New Products

question 8

Multiple Choice

Developing a pool of concepts as candidates for new products is an example of:

• A)new-product mix.
• B)proactive production strategy.
• C)product development.
• D)idea generation.

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Definitions:

Right Organization

The optimal structuring and arrangement of resources and processes within a company to achieve its goals.

Solution

A method or process for solving a problem or dealing with a difficult situation.

AIDA Model

A marketing model that outlines the process for achieving successful marketing communications: Attention, Interest, Desire, and Action.

Proposal

A document or plan presenting a suggested course of action or intention, often used in business or project planning.