A Group of Products That Are Closely Related Because They

question 21

Multiple Choice

A group of products that are closely related because they satisfy a class of needs, are used together, are sold to the same customer group, are distributed through the same types of outlets, or fall within a given price range are referred to as a:

• A)product mix
• B)product class
• C)marketing mix
• D)product line

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Definitions:

Checking Accounts

Bank accounts that allow for both deposits and withdrawals, typically used for day-to-day financial transactions.

Focus Group

A research method where a small, diverse group of people whose reactions are studied especially in response to new products or policies.

Promotional Campaigns

Marketing strategies designed to increase awareness, interest, and sales of a product or service through various communication channels and activities.

Income

Earnings received by an individual or entity, typically in the form of wages, salaries, or revenue from investments.