Many Services-Marketing Experts Suggest That Creating and Delivering New Services

question 177

Multiple Choice

Many services-marketing experts suggest that creating and delivering new services is much more difficult than creating new tangible products and new services differ from product innovations in several important ways. Which of the following best illustrates these differences?

• A)many services require the physical presence of the customer, which demands local decentralized production of the service
• B)the new-service development process is often easy for the service customer to observe
• C)most service companies focus on continuous innovation
• D)most service companies focus on creating only incremental improvements

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Definitions:

Human Capital

The skills, knowledge, and experiences possessed by an individual or population, viewed in terms of their value or cost to an organization or country.

Job Specifications

A detailed description of the skills, education, and experience required to perform a job.

Knowledge

The understanding, awareness, or familiarity gained through education or experience, which can be applied in decision-making or problem-solving.

Skills

The abilities, know-how, and expertise that individuals acquire through experience, training, or education that enable performance of tasks.