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The following factors contribute to new-product failures or are symptoms of product failure:
incompatibility with the firm's objectives and capabilities, competition that is too tough, lack of top management support, and lack of money. However, seven factors, often present in
combination, are enumerated in our text. What are they?
Equilibrium Price
The price at which the quantity of a good or service demanded by consumers is equal to the quantity supplied by producers, resulting in market stability.
Supply Curve
A graphical representation showing the relationship between the price of a good and the quantity of the good that producers are willing to supply.
Tax
A compulsory financial charge or other levy imposed by a government to fund public expenditures.
Demand Function
A mathematical representation showing the relationship between the quantity demanded of a good and its price, along with other factors affecting demand.
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