Your Father Is Tired of Conventional Light Beers, and Wants

question 1

Multiple Choice

Your father is tired of conventional light beers, and wants something different. Coincidentally, a newly-opened micro-brewery has begun distributing a new organic light beer through local beer stores and liquor stores and it is only slightly more
Expensive than conventional light beers. Which of the conditions needed for marketing to occur are described in this situation?

• A)a physical location for an exchange to take place
• B)the creation of unrealized needs
• C)one-way communication
• D)two parties with unsatisfied needs

---

Definitions:

Fear of Crime

An emotional response of dread or anxiety to crime or symbols that a person associates with crime.

Nominal

Pertaining to data that consist of names, labels, or categories without a natural order or ranking.

Dependent Variable

The variable in an experimental or observational study that is influenced or changed by the independent variable.

Type of Wine Preferred

Individual preference regarding different categories or varieties of wine, often investigated in marketing research and sensory analysis.