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A television advertisement shows several teenagers searching through a store drinks cooler for something to quench their thirst. The refrigerator offers the youngsters many alternatives - soft drinks, fruit drinks, sport drinks, and water. The ad, which shows the teens happily selecting a particular energy drink over all the other product offerings, appeals to the consumers' ________for liquid and attempts to shape consumers' ________ for the advertised product.
Semi-Skilled Professionals
Workers who possess some skills and training for their jobs but do not require the advanced education or extensive experience typically necessary for specialized professional roles.
Visible Minorities
Groups of people who are not of the majority race in a specific country or community, often recognized by their distinct physical characteristics.
Employment Equity Groups
Designations for specific populations identified for targeted employment policies, intended to ensure equal opportunities and representation in the workforce.
Strategic Incorporation
The process of integrating strategic initiatives and objectives into the wider organizational processes and culture.
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