The Unique Combination of Benefits Received by Targeted Buyers That

question 161

Multiple Choice

The unique combination of benefits received by targeted buyers that include quality, price, convenience, on-time delivery, and both before-sale and after-sale service is called:

• A)customer satisfaction.
• B)target marketing.
• C)benefit segmentation.
• D)customer value.

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Definitions:

Altruism

The belief in or practice of disinterested and selfless concern for the well-being of others.

Obsessive-Compulsive Disorder

A mental disorder characterized by recurring, unwanted thoughts (obsessions) and repetitive behaviors (compulsions) as a response to those thoughts.

Compulsive Cleaning

An obsessive need to clean and organize, often driven by anxiety or fear of contamination, which can disrupt normal life.

Obsessive-Compulsive Disorder

A mental disorder characterized by recurring unwanted thoughts (obsessions) and repetitive behaviors (compulsions).