Jo Is Eight Years Old and Loves Chocolate

question 160

Multiple Choice

Jo is eight years old and loves chocolate. Her mother will often give her some chocolate along with fresh fruit. To get more chocolate, she must eat her fresh fruit. In marketing terms, the chocolate is an example of a ________because it is something she has learned to like.

• A)need
• B)want
• C)desire
• D)preference

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Definitions:

U.S. Poverty Rate

The proportion of the population in the United States living below the poverty line, as defined by the federal government.

Non-cash Benefits

Forms of compensation provided to employees or beneficiaries that are not paid out in cash, such as health insurance, pensions, and company cars.

Poverty Rate

The percentage of the population whose income falls below the poverty line, indicating the proportion of people living in poverty.

Net Worth

The difference between assets and liabilities.