United Way of Greater Toronto (UWGT), Like Many Charities, Is

question 12

Multiple Choice

United Way of Greater Toronto (UWGT) , like many charities, is sitting on a gold mine of donor data. Locked up in its computer and paper files are records of millions of companies, groups, and individuals that have donated in past years. Also like most philanthropic organizations, UWGT was having a rough time using that information
Efficiently. It could blanket past donors with generic mailings, but it could not offer its donors anything that would make people donate to it instead of other charities. Which of the following tools would be most useful for the non-profit organization to use?

• A)competitive intelligence
• B)a database warehouse
• C)a flexible marketing system
• D)customer relationship management

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Definitions:

Aligning Actions

Adjusting one's behavior, decisions, or strategies to match specified objectives, values, or the actions of others.

Seeking Mastery

The pursuit of a high level of proficiency or expertise in a particular area or discipline.

Creative Expression

The use of imagination or original ideas to create something, often in the form of art, writing, or other forms of creative work.

Organizational Behavior

The study of how people interact within groups, particularly in a work setting, to understand and improve employee performance and organizational culture.