Consumer-Generated Online Marketing Efforts to Negatively Promote Brands and Companies

question 163

Multiple Choice

Consumer-generated online marketing efforts to negatively promote brands and companies for which they are non-fans are known as __________.

• A)social media marketing
• B)customer relationship management
• C)e-marketing
• D)interactive marketing

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Definitions:

Self-regulation

The ability to manage one's emotions, thoughts, and behaviors in different situations, effectively controlling impulses and actions.

Heteronomous Morality

A stage in moral development where individuals base their judgments on the dictates of authority figures.

Social Conventions

Established norms or behaviors that are accepted and enforced by society or social groups.

Moral Rules

Principles or standards of behavior that guide actions based on notions of right and wrong.