Which of the Following Statements Best Distinguishes Between Macromarketing and Micromarketing

question 42

Multiple Choice

Which of the following statements best distinguishes between macromarketing and micromarketing?

• A)Macromarketing is affected by environmental factors, but micromarketing is not.
• B)Macromarketing looks at the flow of an entire nation's goods and services, and micromarketing concerns itself with the marketing activities of a single firm.
• C)Micromarketing is affected by environmental factors, but macromarketing is not.
• D)Macromarketing uses a marketing program, and micromarketing does not.

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Definitions:

Tax Paid

The amount of money paid to the government as a result of taxable activities, such as income earned or goods sold.

Ending Fixed Assets

The value of a company's physical assets, such as property, buildings, and machinery, at the end of an accounting period.

Cash Flow From Assets

The total of cash flow to bondholders and cash flow to shareholders, consisting of operating cash flow, capital spending, and additions to net working capital.

EBIT

Earnings Before Interest and Taxes, a measure of a company's profitability based purely on operational and business activities without considering interest and tax expenses.