Which of the Following Statements About Environmental Forces Is Most

question 43

Multiple Choice

Which of the following statements about environmental forces is most accurate?

• A)Environmental forces are almost always controllable if the marketing department properly balances its marketing mix.
• B)Although many consider environmental forces a negative impact on a firm's marketing plans, some environmental forces can actually enhance a firm's marketing opportunities.
• C)Environmental forces consistently result in negative outcomes for an organization.
• D)Organizations that use the marketing concept can exert just as much influence on environmental forces as environmental forces can exert on an organization.

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Definitions:

Minimum Required Rate Of Return

The lowest acceptable return on an investment, determined by the investor’s preferences, risks, and opportunity costs.

Net Operating Income

A company's total earnings from its operations, exclusive of taxation and interest.

Stockholders' Equity

The residual interest in the assets of a corporation after deducting its liabilities, representing the ownership interest of the shareholders.

Sales

The total amount of goods or services sold by a company within a specific period, generating revenue.