Telus Uses a Web-Centric, Personalized Approach to Managing Long-Term Customer

question 108

Multiple Choice

Telus uses a web-centric, personalized approach to managing long-term customer relationships electronically. The tool they likely use is known as

• A)CLV.
• B)eCRM.
• C)CR-V.
• D)CRM.

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Definitions:

Useful Life

The estimated period over which an asset is expected to be used before it is considered to be no longer useful for business operations.

Accumulated Depreciation

The cumulative depreciation of an asset up to a single point in its life, reflecting how much of the asset's value has been used up.

Deferred Revenues

Income received by a company for goods to be delivered or services to be provided in the future, recorded as a liability until earned.

Liability

A financial obligation or debt owed by a business or individual to another entity, to be paid in the future.