Which of the Following Statements About Pricing Objectives Is True

question 246

Multiple Choice

Which of the following statements about pricing objectives is true?

• A)Target return is a type of market share objective.
• B)A firm that forgoes higher profits and wants to satisfy its obligations to its customers and society in general is pursuing a social responsibility objective.
• C)Unit volume is not a type of pricing objective because it is a production strategy.
• D)Market share and unit volume are synonymous.

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Definitions:

Prejudice

A preconceived opinion or feeling, often negative, about a group or individual based on stereotypes rather than actual knowledge or reason.

Outgroup Members

Individuals who are perceived as not belonging to one's own group, often leading to biases and discrimination.

Team Assignments

Tasks or projects assigned to a group of individuals for collaborative work, aiming to pool skills, knowledge, and efforts.

Contact Hypothesis

A theory suggesting that under certain conditions, interpersonal contact is one of the most effective ways to reduce prejudice between majority and minority group members.