A New Startup Wants to Gain as Many Users as Possible

question 85

Multiple Choice

A new startup wants to gain as many users as possible to eventually pay for their service, once they understand the product's value to them. Their first pricing strategy should be one of ________ pricing and then switch to _________to further amass market share.

• A)penetration/skimming
• B)freemium/penetration
• C)penetration/freemium
• D)freemium/skimming

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Definitions:

Jeffrey Krames

An author known for his works on leadership and management, focusing on the strategies of successful business leaders.

Leadership Lessons

Insights or principles gained from experiences or the study of leadership practices, aimed at guiding individuals in effectively leading and influencing others.

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The head of the Catholic Church and sovereign of the Vatican City State since 2013, known for his humility, concern for the poor, and commitment to interfaith dialogue.

Frontline Employees

Workers who directly interact with customers, essential to creating the customer's experience with a company’s products or services.