When Hallmark Cards Introduced a Line of

question 258

Multiple Choice

When Hallmark cards introduced a line of $.99 cards (about half the price of the previously least expensive cards sold by Hallmark) , the greeting card company was trying to appeal to a mass market that was price sensitive. Hallmark was using a ___________pricing strategy.

• A)prestige
• B)demand-backward
• C)skimming
• D)penetration

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Definitions:

Neuromodulator

Substance that influences the sensitivity of neurons to neurotransmitters but neither strongly stimulates nor strongly inhibits neurons by itself.

Neurotransmitter

Chemical substances that transmit signals across a synapse from one neuron to another neuron, muscle cell, or gland cell.

Neurons Sensitivity

The capacity of neurons to respond to stimuli or changes in the environment, affecting how signals are transmitted through the nervous system.

Receptor Molecules

Molecules, usually found on cell surfaces, that recognize and bind to specific substances, triggering a response.